Cuando le preguntaron a Howard
Schultz, Fundador y Presidente de la cadena de cafeterías Starbucks el secreto
de su éxito, él hace un recuento de cuatro principios:
"- No te sientas amenazado por
personas más inteligentes que tu.
- Comprométete a cualquier cosa,
pero siempre con tus valores fundamentales.
- Busca renovarte incluso cuando
estés bateando “jonrones”.
- Todo importa."
Asked Howard Schultz, Founder
and Chairman of Starbucks the secret of his success, Schultz recounts four
principles:
"- Don't be threatened by
people smarter than you. - Compromise anything but your core values.
- Seek to renew yourself even
when you are hitting home runs.
- And
everything matters."
Howard Schultz (Brooklyn, Nueva York,
E.U.A. 1953) Empresario estadounidense, presidente y consejero delegado de Starbucks Coffee Company, una cadena de
cafeterías con una particular filosofía de los negocios que cuenta con casi
20,000 establecimientos en todo el mundo.
Howard Schultz (born July 19,
1953) is an American businessman and writer. He is best known as founder,
chairman and CEO of Starbucks and a
former owner of the Seattle SuperSonics. Schultz co-founded Maveron, an
investment group, in 1998 with Dan Levitan.
In 2006, Forbes magazine ranked Schultz as the
354th richest person in the United States, with a net worth of $1.1 billion.
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